Enterprise software

Marketing infrastructure
for the AI era.

Uplane is the AI orchestration layer for complex enterprise stacks. One platform reads the market, builds the ads and landing pages, tests them, and steers the budget.

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Security and compliance

Trusted by category-defining leaders

At scale

Marketing performance, delivered daily.

0%

Average ROAS uplift vs baseline

-0%

Asset costs

0%

Less time spent on campaign management

Leading enterprises are adopting for the AI era

AI is changing marketing forever.

What does the future of marketing look like? These trends are imminent.

01

From campaign calendars to signal-based marketing

Most marketing is planned months ahead and goes out on a set date. Uplane instead watches what each customer actually does (opens an email, leaves a full basket behind, changes their plan) and decides in that moment what to say, when to say it and where. The message arrives because something happened, not because the calendar said so.

72%of surveyed organizations believe breakthrough customer experiences over the next few years will be seamless across digital and physical touchpoints.¹

Deciding in the moment

Signals in Real-time Customer Performance Product Market

Decisions out Whatmessage, content, offer Whentiming from the customer's own signals Wherechannel, seamlessly across all of them

Hundreds of signals per decision

02

From big customer groups to one person at a time

Marketing has always sorted customers into groups: by age, by country, by product. A group is an average, so the message never quite fits the person reading it. AI can finally treat every single customer as an audience of one, and Uplane gets enterprises ready for it.

40%more revenue from personalization activities for companies that excel at personalization, compared with average players.²

The unit of targeting

One market
Broad segments
Segments of one

AI targets segments of one

03

From producing a few ads to testing thousands

Speaking to one person at a time needs far more ads and landing pages than any team can make by hand, so they have to be built on demand. Uplane holds your approved pieces, layouts, product photos, headlines, legal wording, and combines them into finished, on-brand, translated ads in minutes. Then it learns from real results while the campaign is still running, instead of waiting until it ends.

76%of surveyed organizations said generative AI had moderately or strongly improved their content volume.³

Assembling your next ad

Your approved pieces

Image library
DAM brand guidelines
Content library
Approved snippets
Compliance guardrails

Uplane

Finished, personalized ads

Ads at scale, inside your guardrails

04

You get there in stages, not overnight

No company hands its marketing to a machine on day one. Teams let go step by step, as the system earns their trust and learns how they work. Most enterprises are stuck at the first stage because their tools cannot talk to each other. Uplane connects them, and that is what makes stages two to four possible.

13%of surveyed CPG marketing leaders said GenAI was in widespread use or fully integrated into their workflows.⁴

Four stages of AI adoption maturity

Accessible with Uplane.

Stage 1Assistance AI is a tool, used day to day by the marketing team.
Stage 2Augmentation AI executes automatically, but the team reviews and releases every output.
Stage 3Automation AI runs the day-to-day; the team steps in only when something breaks.
Stage 4Autonomy AI acts as an autonomous system; the team owns guardrails, strategy and creative.

Stages two to four need a connected stack

See the orchestration layer against your own stack.

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How Uplane brings enterprises into the AI era

One cycle. Automated end to end.

Every shift above needs one system that can act without a hand-off. Five stages feed each other continuously: Uplane runs the loop, your team steers it.

Market
intelligence Personalized
creative Campaign
management Testing and
budget allocation Continuous optimization

Before and after

The same steps. A fraction of the time.

An enterprise campaign moves through the same six steps either way. What changes is how long each one takes, what it costs, and how much of the budget ever reaches an ad that returns.

The same campaign, both ways

The same six steps, what each one takes on either route, and what the whole cycle costs.

10 weeksToday's cycle, and the axis each step below is measured against. An illustrative model of a typical enterprise cycle, not a measured client result.

Marketing before AI Several weeks

Brief1 weekThe brief goes out to the agency and production books a shoot.

Create3 weeks, $45kThe agency drafts a concept and builds every format by hand.

Iterate2 weeks, $20kComments move over email and the agency returns a revised version.

Sign-off1 weekBrand and legal review the revision and release it.

Launch1 week, $12kFiles are exported per format and trafficked by the media team.

Optimise2 weeks, $18kFive teams, nine hand-offs, and whatever the Monday report catches.

With Uplane Same day

Brief5 minutesYour team describes the campaign in the words it already uses.

Create60 secondsUplane builds static and dynamic ads in every format at once.

IterateMinutesVariants are rewritten and checked against brand and claim rules.

Sign-offOne clickYour team reviews and releases, and can still edit live.

LaunchAutomaticUplane exports the files and creates the campaign on every channel.

OptimiseAlways onOne system, no hand-offs, and new variants from live performance.

Why top performers choose Uplane

Built for the enterprise, not adapted to it.

CRM DAM ERP CDP

Connecting tools…

Seamless integration into your stack

Uplane integrates into existing MarTech stacks across CDP, CRM, DAM, and ERP. Integration scope depends on the client’s vendors, architecture, APIs, security requirements, and data readiness.

Configuring your solution…

Uplane

Custom-built for each client

For every enterprise client, Uplane engineers tailor the platform to existing workflows and client-specific requirements.

Enterprise-grade security and controls

Designed to support GDPR and CCPA requirements. Client data models stay isolated and encrypted, with granular role-based access control that fits approval workflows.

Security & compliance

Enterprise-grade by default.

Built for the data, brand, and compliance standards regulated teams require.

Brand compliance

Automated brand-rule checks cover approved logos, fonts, and claims, with human review available for regulated workflows.

Role-based access control

Advanced admin controls, audit logs, and granular permission management across every team and market.

Data security

Uplane stores all data according to ISO 27001, GDPR, and SOC 2 guidelines, offers on-premise and local hosting, and never trains models on customer data.

Implementation

How the implementation works.

Implementation is scoped around the existing stack, data readiness, security requirements, and approval workflows.

Integration Integrate Uplane connects to your existing stack Uplane connects to ERP, DAM, CDP, CRM, and other marketing systems where the required APIs, permissions, and data are available.See it on your stack

Production Creation Production and launch, reviewed at every stage After integration, configuration, and approval, the engine can produce and launch, with your team reviewing the assets, the launches, and the adjustments in real time.

Compliance review Compliance Your compliance team stays in the loop For regulated workflows, Uplane can use approved macro content snippets and client-defined claim rules to support structured compliance review.

Measurement Measure The numbers arrive without crunching them Performance is measured and reported automatically, with built-in incrementality tests across platforms. Your team gets the numbers without crunching them.

The operating model

Capture the full value of AI. Make it the default.

Not a tool on the side. The new operating model for your marketing organization.

2027 edition 2027 AI Marketing Automation Playbook cover

2027 AI Marketing Automation Playbook cover

Field guide

2027 AI Marketing Automation Playbook

Our practical framework for moving from isolated AI tools to an operating model that creates measurable business impact.

Get the playbook

From the field

“With Uplane, we are moving from manual campaign execution to intelligent, AI-driven automation. That is exactly the shift a company like Deutsche Bahn needs to stay ahead.”

Sven HasselmannChief Expert, Digital Marketing and AI.
Deutsche Bahn